For years, Professor worked as a personal trainer and during that time, he has conducted hundreds of free consultations. Time and time again, clients express the same desire: to be stronger, but also LEANER. When asked, "What is your goal?" clients would actually have 2 GOALS!
Almost immediately after that, folks would express that they have a hard time letting go of their favorite treat. If only they could have a protein bar that taste like an ice cream, a candy, or a PEANUT BUTTER CUP.
And so it was born, our newest flavor of Dive Bar: 2 Goals, 1 PEANUT BUTTER CUP