OUR MISSION IS YOUR GOAL

The world is crazier than ever. You work more for less. Every where you turn, someone is living the dream. You’re just trying to stay awake at your cubicle. Or the wheel.  

Before life as a Health Science Professor, Phil Capone worked in retail. And in restaurants. And every other job he could find. At night, he worked the crowd playing the seedy bars and clubs of Hollywood’s Sunset Strip. Here, he learned the survival tricks required to burn the candles at both ends. Few people have such extensive knowledge in both good and bad behavior. 

Professor Phil realized the public’s need for an energy bar that was part sports drink, part protein shake, and 100% delicious. Students, working class heroes, and super-parents, all needed survival food for their daily adventure called life. He began formulating protein bars in his apartment kitchen, just a block off of Route 66 and a year later,  after hundreds of attempts...  the dreamy, caffeinated, Dive Bar was born!

Soon, Dive Bar was going viral on social media and making a name for itself as an independently-owned brand, superior to the low-quality, store-bought brands. Of course, with great flavor comes great responsibility. Today, Dive Bar Nutrition is still a family-owned business, in its own custom-built facility and continues to make millions of the artisan protein bars that made the brand famous, while employing dozens of folks both on-site and off.

 Bite the Power... and taste the craze!