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    YOUR GOAL IS OUR MISSION

    The world is crazier than ever. You work more for less. Every where you turn, someone is living the dream. You’re just trying to stay awake at your cubicle. Or the wheel. 

    Before life as a Health Science Professor, Phil Capone worked in retail. And in restaurants. And every other job he could find. At night he worked the crowd playing the seedy bars and clubs of Hollywood’s Sunset Strip. Here, he learned the survival tricks required to burn the candles at both ends. Few people have such extensive knowledge in both good and bad behavior. 

    Professor Phil realized the public’s need for an energy bar that was part sports drink, part protein shake, and totally delicious. Students, working class heroes, and super parents alike, all needed survival food for their daily adventure called life. A year later, after dozens of recipes and hundreds of hours researching micronutrition, physiology, and hangovers...  the creamy, caffeinated, Dive Bar was born!

    FIX BAD DAYS... IN GOOD TASTE !